The economy is changing very fast these days. Small business owners run their businesses as if lost in a dark forest, thinking of survival and forget about the destination. Business owners are so involved with paying the next bill, dealing with crisis as the best employee left, trying to make up for the lost customer, deciding what kind of copy machine paper to buy and many other activities that keep them „busy” and working hard. But do they work smart? What if there was a better way to achieve those dreams that any entrepreneur has when they start their business? One third of business owners want to grow their businesses, but don’t know how and where to start. The rest would like to maintain their business, but the reality is that 96% of businesses fail within the first 10 years.

The model Secret to Successful Business explains what the business owners should focus on at every stage of their business, in order to reach their objectives and fulfill their dreams.

The idea is simple: the owner’s focus moves from “Sales” to “Sources and Resources” to “Systems”, while the company grows. After having systems in place, the entrepreneurs focus on innovation if they want to take their company to the next level, in which case they go back to „Sales”, in another growth cycle. Alternatively, they retire / sell their company. Or they leave it as is, still manage “in the business” and the business will eventually go downhill.

The question is “When and how to move from one area to another?” The answer is bringing “New Voices” into your business. Be aware of your own environment, constantly learn & grow as a person.